Tips to Get You Started
When a person develops a website for their business, it is
imperative that they start at Step 1 ... with SEO in mind. This will allow the
developer to save a lot of time later by correcting things to fit the SEO
standards. But the natural referencing of a website is not as simple as finding
a few keywords and throwing them away, this is just one aspect, and even that
goes a lot further and is more complex. Here are some helpful tips to help you
develop a website for SEO.
Indexing
Search engines must be able to "crawl" or navigate
your page to review your content and index the page. Indexing essentially means
that it is added to the search engine database. When creating content on your
page, it's important to do it in HTML format. Most other formats are ignored or
difficult to explore by search engines. Formats to avoid:
- Flash files
- Java applets
- Other non-textual content
If you are wondering what to do with images and other
non-textual elements, here are some suggestions:
- Provide alternate text for images to describe what it is.
- Eliminate search fields and replace them with navigational links and searchable links
- Fill Flash or Java plug-ins with text
- Use a transcript for video and audio content
URL Link Structures
Look at the URL address bar at the top of your page. What
does the link look like? Chances are that if it has an optimized link
structure, it will include some keywords from that same page. It is very
important that all your URLs indicate what the reader can find on the linked page.
Some websites may just automatically populate a URL with numbers and letters
that mean nothing, and this is not good for SEO.
Tip: When you have a URL that includes more than one word,
it is important to use hyphens to separate them.
Example of a bad URL structure:
https://snippet360.com/0681790kjd65nas87#idkwhatshappening/2378
(This is not a real link, don’t click it)
Example of a good URL structure:
https://snippet360.com/importance-of-digital-marketing-for-online-businesses/
Navigation
For customers and search engines, it's important to have
easy access to all parts of your website. Make sure you have an easy-to-find
navigation pane at the top of your page, which is statistically the easiest to
find and see. This will ensure that visitors and search engine robots will be
able to access all relevant web pages and access the information and services
they need.
Responsiveness
It means a lot of things on your website. Such as:
Website Speed ​​- Visitors will not stay long on your
website if the time required to load a page, image or other is important.
Instant gratification is a real thing these days. Make your website fast. You
can use Google PageSpeed ​​Insights, a free tool that dissects the speed of
your website, tells you the advantages and disadvantages of it, as well as
suggestions on how to solve problems.
Functional Links - Regularly follow the links on your
website. If a webpage with which you associate jumps and you simply refer
customers to an error page, this does not bode well for your SEO rankings. You
can use a free Chrome extension called: Check My links to combine each page of
your site. It will highlight functional functions in green while alerting you
of broken links in red!
Mobile functionality - More and more people are using
phones, tablets and other mobile devices for their Internet searches. Make sure
you keep up with the pace and optimize your mobile website. You will be
penalized if this does not happen. Get ahead of the game with Google's free
mobile optimization tool, check your website and see if it's properly optimized
for mobile!
Keywords
I may have made a joke about the keywords earlier, but they
are actually very important to learn how to develop a website for SEO. Search
engines live and die by keywords, and they will aggregate all web pages with
keywords when they index. Searching and implementing keywords in all the
necessary parts of your website is a very complex process that requires a lot
of effort. Here is a useful infographic that Moz has prepared to tell you where
to put the keywords when you try to optimize the copy and that the search
engines notice:
Wrap Up
Learning to develop a website for SEO is a very complex and
detailed process. The tips I described above are just the beginning of
optimizing a website because the process involves many more in-depth solutions
to facilitate ranking. You do not know where to start? Consider discussing with
Snippet360 Digital Marketing your SEO questions. We are a full service agency
that can help business owners with various tasks, including SEO.
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